Scope
Typographic (in spite of having to use a less than awesome font)
Kinetic
Upbeat
Challenge
Monta has an upcoming Series B round, announcing $80.000.000 funding. Create a fitting visual that shows the excitement of this, while also making sure the core message comes across.
Goal
I created an energetic typographic-heavy animation. This was an opportunity to, not only thank the investors, but also to focus on the core message of Monta: To develop a sustainable world, built on proactive technology that serves the industry, but also the people using the software.
Impact
The animation reached a ton of viewers and performed really well. 540+ likes, 58 comments, and 45 reposts on Linkedin, not counting the reposting from other external accounts. For a week or two, LinkedIn was “painted” coral, due to the amount of reposts from others.