Scope
Character design & animation
2D
Friendly
Confident
Challenge
Create animated characters and assets for a web-hosting service. The animations will be used next to a step-by-step showcase as to how their service works. There has to be undertones of confidence and trust, since the company’s top priorities are stability and security
– essentially showing the user that they don’t have to worry about a thing.
Goal
Level up the step-by-step guide, going from a static look to a more engaging section. By using a soft font and rounded shapes, and well telegraphed movements, the animations help create dynamism to the web page, while not drawing too much attention away from the message.